Third Generation Prius carries on innovative hybrid tradition

“Harmony between man, nature and machine” is the marketing effort by the 2010 Toyota Prius to tell consumers they can get virtually everything they want for themselves in a car – advanced technology, extra power, space, safety and 50 miles per gallon – all while providing what nature craves most: fewer smog-forming emissions.
The all-new 2010 Toyota Prius has once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including a combined EPA estimated fuel efficiency rating of 51 mpg, according to the sticker of the car we test drove.
Credited with establishing hybrid technology as a foundation for future vehicles, the three generations of the Prius model have delivered superior fuel economy and ultra-low emissions for more than 1.3 million owners worldwide for more than 10 years.
The mid-size third-generation 2010 Prius offers even better mileage ratings, enhanced performance and innovative design features. The patented Hybrid Synergy Drive system in the 2010 Prius is 90 percent newly developed with significant improvements over previous models. The third-generation Prius is quieter and roomier than previous models, as well.
In designing the new Prius, aerodynamic performance was an important factor as was preserving brand recognition. The goal was to create a striking yet still familiar silhouette, while not compromising function. Designers preserved the dynamic triangle form of the current model – instantly recognizable as a Prius – but made alterations to the overall profile, pillar position and angle.
The design of the new Prius’ front and rear corners are sharp, sporty and aerodynamic. Strong side character lines, rising from front to rear, define the smooth, geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.
An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar-powered ventilation system helps keep the interior air temperature near the outside ambient temperature when parked directly in the sun. Cool-down time is shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.
The new Prius also offers a remote air conditioning system. It is the first system in the world to function on battery-power alone, and allows remote operation so the driver can cool the interior temperature for comfort before getting into the car.

Published in December 2009